Author Archives: Ben

How We Got a California Plastic Bag Ban and Saved The World

Empowering Senators To Be Environmental Heroes The bag ban signed by CA Governor Jerry Brown today was a big, big, big deal.  But while getting the 8th-largest economy in the world to ban plastic bags is huge for our environment, … Continue reading

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How To Make Your Eco Green Environmental Video Go Viral

…besides just optimizing the url and title? Here’s an oldie but a goodie about how organizations can get their green messages out to more people.  Essentially, if you want to get your environmental and progressive videos out there, the key … Continue reading

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Why I’m Now Making Feature Films – A Three-Act Blog

Boy lives in Hollywood, staring into the sunset. He works day and night in the glitz and grime to get his dramatic feature made, TOUCH, but there’s something missing. When he has a chance encounter with Continue reading

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What Happens When YouTube Starts A FOOD FIGHT

But you just have to know where to look — the policymakers who can change our system are not currently in power, but they are incubating now, in our schools; with our help, with tools like FOOD FIGHT, they can be the first generation to make Monsanto a household name, and begin its transformation.
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UPDATE: Activist Abby Turns Media Against Big Plastic’s Bill

The delivery of 154,000 signatures was highly orchestrated to best capture the story in still photographs, as we knew there was a chance the final videos wouldn’t make it online. Continue reading

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David and Goliath: Our Story of Activist Abby vs. Big Plastic

The solution to getting people internationally to join Abby in her small town’s fight was the same solution we always use. Story. To craft a story that’s gotten more attention on an environmental issue than Change.org has had in a long time, we had to take a classic theme and add a few modern twists. Continue reading

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Benign Violation – Key to Connecting With Your Audience

Essentially, if your piece violates the viewer’s norm — takes them out of his/her world and questions it for a moment — that person’s brain perks up, takes notice, and pays attention. If your message is compelling, that same listener will be so grateful for the experience they’ll want others to feel the same sensation, by sharing you message and video. Continue reading

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Taking Your Idea To The Next Level

Turning a local event into a message that could inspire other areas around the world to make your idea a reality in their neck of the woods. Continue reading

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Fundraising – Teaching Environmental and Agricultural Memories

T.E.A.M. is a recent project of Gold Ridge RCD, a nation-leading agricultural land conservancy and education center, geared teaching public school kids the link between responsible agriculture and natural-systems restoration. In a time when basic science is being cut out … Continue reading

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My Trip to Occupy Wall Street – Why I’m Really Here

We. Are.  The 99%! (And so are you!) That’s what I heard legendary Reverend Billy Talen sing at #occupywallstreet during my journey to the heart of the Occupy Wall Street movement.  It’s now a common chant at the marches up … Continue reading

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