Category Archives: Activism

How We Got The California Plastic Bag Ban

Targeting people who have the power to change is key in garnering the change you need. Continue reading

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How To Make Your Eco Green Environmental Video Go Viral

…besides just optimizing the url and title? Here’s an oldie but a goodie about how organizations can get their green messages out to more people.  Essentially, if you want to get your environmental and progressive videos out there, the key … Continue reading

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What Happens When YouTube Starts A FOOD FIGHT

But you just have to know where to look — the policymakers who can change our system are not currently in power, but they are incubating now, in our schools; with our help, with tools like FOOD FIGHT, they can be the first generation to make Monsanto a household name, and begin its transformation.
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UPDATE: Activist Abby Turns Media Against Big Plastic’s Bill

The delivery of 154,000 signatures was highly orchestrated to best capture the story in still photographs, as we knew there was a chance the final videos wouldn’t make it online. Continue reading

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David and Goliath: Our Story of Activist Abby vs. Big Plastic

The solution to getting people internationally to join Abby in her small town’s fight was the same solution we always use. Story. To craft a story that’s gotten more attention on an environmental issue than Change.org has had in a long time, we had to take a classic theme and add a few modern twists. Continue reading

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Taking Your Idea To The Next Level

Turning a local event into a message that could inspire other areas around the world to make your idea a reality in their neck of the woods. Continue reading

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