Tag Archives: plastic bags

How We Got The California Plastic Bag Ban

Targeting people who have the power to change is key in garnering the change you need. Continue reading

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UPDATE: Activist Abby Turns Media Against Big Plastic’s Bill

The delivery of 154,000 signatures was highly orchestrated to best capture the story in still photographs, as we knew there was a chance the final videos wouldn’t make it online. Continue reading

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David and Goliath: Our Story of Activist Abby vs. Big Plastic

The solution to getting people internationally to join Abby in her small town’s fight was the same solution we always use. Story. To craft a story that’s gotten more attention on an environmental issue than Change.org has had in a long time, we had to take a classic theme and add a few modern twists. Continue reading

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