Because some subject matter can seem dry to many audiences, presenting serious information with a spoof approach is often a great way to get the viewer’s attention.
Saving Vital Habitat
The California Tiger Salamander is one of many endangered species in the US, and in just one example of the Bush administration’s gutting of environmental protection, the preservation of this salamander’s final habitat was set for revocation. New Message Media worked with the WATER Institute and Center for Biological Diversity to craft a message to send to the California Fish and Game Commission, to convince them to renew the CTS habitat. The film was also seen by several thousand scientists, students and concerned citizens, who also sent it to the commission. We won.
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Social Media Organizing